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Multipower launches new 50% Protein Bar

by Press Release
Monday 7th February 2011
  1. 50% Protein (25g) for Recovery and Muscle development
  2. Three great new flavours
  3. Market-leading value for money

Leading European sports nutrition company, Multipower, has launched a brand new protein bar to help kick start your New Year fitness regime.

The delicious milk-chocolate coated 50% Protein Bar is Multipower’s most effective recovery protein bar to date, boasting the best combination of flavour, effect, and value for money.

Available in a new 50g bar-size, the 50% Protein Bar contains a higher protein content per 50g bar, than any competitor product.

With an RRP of just £2, the bar makes a very affordable addition to any fitness enthusiast’s tool kit.

The 50% Protein Bar is an exciting addition to Multipower’s comprehensive range. Ambassadors using the Multipower products include Double British Triathlon champion Will Clarke, professional cycling team Liquigas-Cannondale and England and Sale Sharks winger, Mark Cueto.

The 50% Protein Bar provides those looking to build lean muscle with the right nutrition, either as a small meal replacement or most effectively after training, enabling quicker recovery times. Each bar is not only packed with 25g worth of top quality protein but also features reduced fat and sugars.

As well as its functional attributes, 50% Protein Bar is also great tasting. The new bar comes in three delicious flavours: Cookies and Cream, Coconut and Chocolate-Cream.

Marketing Manager of Multipower UK, Steve Kessell has high hopes for the launch. He comments, ‘For a long time, Multipower’s bars and ready-to-drink products have been recognised as market-leading . This new bar is the culmination of many years of experience combined with the company’s dedication to innovation, seeking to meet people’s evolving training needs head on.’

Multipower was founded in 1985 by two German food ingredient experts from Hamburg who saw a developing market in sports specific nutrition. Since then, the company has expanded significantly, now trading in most European Countries and part of Europe’s biggest sports nutrition company, Atlantic Multipower.

50% Protein Bar is available from today via all leading gyms, selected retailers and online at www.multipoweruk.com.


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