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Stronger for longer with new Multipower Endurance Range

by Press Release
Wednesday 20th April 2011
  • Innovative ingredients promise better performance
  • Highly effective, great tasting range of bars, gels and powders
  • Available now from www.multipoweruk.com

Leading European Sports Food Company, Multipower, has drawn on over 30 years experience in the industry, to launch an all-new range of cutting-edge, finest quality products for endurance athletes.

The bars, gels and powders contain innovative, high quality ingredients including Palatinose, the only low glycemic carbohydrate with prolonged energy supply, and Peptopro, which significantly accelerates recovery after a strenuous training session.

Developed in close collaboration with athletes and the Olympic Training Centre in Cologne, the products are optimised for every stage - before, during and after - to enable detailed training build up, maximise performance and speed recovery.

Multipower Endurance Range

At the heart of the range is the new Multicarbo Energy Gel (RRP £1.10 for 40g), which comes in two versions, one for pre and another for during exercise. The pre-exercise gel (Lemon and Orange flavour) boasts a combination of maltodextrin, palatinose and fructose, which provides an effective supply of sustained energy before exercise or competition.

The Multicarbo Energy Gel taken during exercise is easily digestible and provides muscles with quick release energy and an extra boost to training or competition. The gel comes in four exciting flavours, Apple, Cherry-Banana, Cola with Guarana and Strawberry-Lime. The sodium content for both gels assists effective storage of carbohydrates and supports liquid intake.

Another highlight is the new Multicarbo Energy+Fruit bar, (RRP £1.29 for 50g). With a carbohydrate to fat ratio of 16:1, the bar both provides your body with an energy boost during exercise and contains a high quality milk protein to help protect muscles. As well as its functional enhancements, the Multicarbo Energy+Fruit bar is also great tasting. The new bar comes in three delicious flavours: Apple, Banana-Twist and Strawberry-Vanilla.

An old favourite which has been slightly reformulated for the new range is the Re-Charge drink (RRP £12.49 for 630g tub, available in Orange flavour). Perfect for post-exercise hydration, the drink contains Peptopro, with ‘pre digested’ proteins, which is more easily absorbed by the body, helping to prevent muscle breakdown.

Marketing Manager of Multipower UK, Steve Kessell said: ‘I am really excited about our new range of Endurance products. For a long time, Multipower has been leading the way with its Muscle products, but this launch provides Multipower with a greater breadth of high quality, great tasting products. Increasing numbers are participating in endurance sports, with the category experiencing exponential growth at over 35%*, so this is an excellent time to launch a new range targeted at this market. The products are suitable for the needs of all endurance athletes, whether it be a ‘once in a lifetime’ marathon runner or a seasoned triathlete.’

Multipower ambassador and Double British Triathlon Champion Will Clarke, who started his 2011 season with a top ten finish at the ITU World Championship Series in Sydney in April added: ‘As an athlete, the right sports nutrition is vital to help prepare for, compete and recover from racing and I am really impressed with the new range of products. The Multicarbo Energy+Fruit bars taste great, are easy to digest and provide a really effective energy boost during exercise. I am also a big fan of the Recovery bar, which definitely speeds my ability to recover between sessions.’

Multipower’s consistent quality control, compliant with IFS, ISO & HACCP, guarantees the safety of all products.

Teams and sporting bodies currently sponsored by Multipower sports food include Ivan Basso’s Team Liquigas-Cannondale in pro cycling, Double British Triathlon Champion Will Clarke and Jonny Wilkinson’s Rugby Club Toulonnais.

Products are available immediately from www.multipoweruk.com


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