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Shock Absorber Develops Ground-breaking Sport Specific Bra Range

by Press Release
Thursday 7th January 2010

Shock Absorber, the UK’s leading sports bra brand, is set to revolutionise women’s sports kits with a ground-breaking range of sports bras designed for specific sports. The first of its kind, the innovative range guarantees targeted support, comfort and performance for three popular sport categories: run, ball and racket.

Shock Absorber commissioned research from the University of Portsmouth and teamed up with Dr Joanna Scurr, breast health expert to fully understand the impact running, ball sports and racket sports have on the breasts and body*.

The research found that women experience different types of breast movement and associated discomfort within each type of sport. The research findings were used to design each specialist sports bra, and each prototype was put through its paces in treadmill, jumping, lunging and anti-chafe tests. With their targeted support and advanced technical features, the exciting new range answers the needs of sporting women everywhere, providing complete support and comfort.

Shock Absorber spokesperson Julia Nolan said: “Shock Absorber prides itself at being at the forefront of innovation, and we continually look to invest in research and design to ensure our bras offer the best support available for sporting women. Now as women reach for their running trainers, racket or ball, they can also choose the ideal sports bra, safe in the knowledge that it will offer ultimate comfort and support, so the wearer can concentrate on her sporting performance.”

The bras are available at all leading sports bra retailers, information of which can be found at www.shockabsorber.co.uk/focus

* Conducted over 18 months, the study included complete research, design and development from start to finish.


During running, breasts move in a continuous figure of 8 pattern, which can lead to rubbing or chafing as a result of the repetitive motion. Shock Absorber has developed the most effective sports bra available for running. This bra combines seamless comfort features with targeted breast support, achieving an overall bounce reduction of up to 78% when scientifically tested*.

‘RUN’ sports bra features:

• ‘Infinity-8’ support system offering enhanced support to target the figure-of-8 movement
• Completely seam-free inner and concealed elastic under arms to reduce chafe
• Gel hook and eye
• Wide, padded straps with non-slip technology
• Reflective tape positioned for high visibility
• Full back opening for easy on and off

Size range: 30-36 A, 30-38 B-F
Colour: White/Silver, Black/Silver
RRP: £36.00

All products feature quick dry and maximum comfort chest band, and sports performance fabrics
Patent Pending on all styles


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