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The new Shock Absorber Flexi-wire sports bra

by Editor
Saturday 10th September 2011

Shock Absorber offers support with the launch of its new flexible Underwire sports bra

This November Shock Absorber, the UK’s leading sports bra brand, is launching the most advanced underwire sports bra on the market for Spring/Summer 2012.

The Shock Absorber Flexi-wire sports bra uses a non-rigid flexible titanium memory underwire, which is light and fully flexible yet offers exceptional support, shape and comfort. The flexi-wire will not bend out of shape with wash or wear like traditional sports underwire. The sports bra features padded straps, padded hook and eye and is made with sports performance fabrics, however the simple elegant style likens it to lingerie more than traditional sportswear.

Shock Absorber Flexi-wire sports braResearch by Shock Absorber shows that 68 per cent* of women exercise without wearing a sports bra, instead they are inclined to wear their everyday underwire bra to the gym as they think it gives them more shape definition. Underwire would be the ideal sports bra for these women, so pick up Shock Absorber’s new stylish flexible underwire sports bra and get all the support you need to make the most of your exercise.

*Research by Shock Absorber Omnibus 2009

Shock Absorber Flexi-wire sports bra

Colours: ‘White/Silver’ and ‘Black/Silver’
Sizes: 30-38 B/C/D/DD/E/F
Price: £32.00
Stockist: www.shockabsorber.co.uk

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