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Breo official timing partner of Tough Mudder

by Press Release
Tuesday 8th May 2012
Tags  Tough Mudder   |   Breo

Race news: Tough Mudder

British watch company Breo and Tough Mudder, “Probably the Toughest Event on the Planet", have entered into a brand partnership that will see Breo offer their expertise as the official timing partner for 2012.

Breo’s key message; "Don’t live a bland life - have fun and escape the everyday" reflects the very nature of Tough Mudder. The world’s endurance phenomenon demands competitors get out of their comfort zone, with a series of events promising to push body and mind to the limit by testing all-around strength, stamina, mental grit, and camaraderie.

BreoBreo’s rugged product is built to withstand anything you can throw at it, making it the perfect partner for Tough Mudder and its grueling events. Breo’s ZONE watch is the perfect example. Fusing all the functional elements of a top sports watch with a highly stylish look perfectly incorporating both style and substance. The multifunctional digital display includes chronograph, a light, a date display, an alarm and a 15 lap memory. The watch is also water resistant to 10ATM making it the perfect sports companion for water based activities.

Designed by British Special Forces, Tough Mudder features more than 25 military-style obstacles, such as “Funky Monkey,” greased-up monkey bars; “Fire Walker,” a run through 4-foot-high flames; and “Electroshock Therapy,” a gauntlet of 10,000-volt-charged dangling wires. The event is not about finish times or winning a medal—simply completing a Tough Mudder is a badge of honour.

On average, only 78% of participants finish a Tough Mudder event, and with a course designed to be impossible to complete individually, 80% of participants register with a team. Tough Mudder ignites the spirit of camaraderie, with participants adhering to the principle that no Mudder ever be left behind. An idea perfectly in keeping with Breo’s ethos.

The first Tough Mudder event in the UK kicks off on May 12-13 at Boughton House Estate in Northamptonshire. After participants will run through the gauntlet, they will be rewarded with a free beer, finisher shirt, and orange headband. In classic Breo style, the event is then followed by a Tough Mudder post-party, where participants can swap stories of their experiences over some food, drink and live music.

For more information about Breo please visit: www.breo.com

For more information about Tough Mudder visit: www.toughmudder.co.uk


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