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A Boost to Virgin London Marathon training

by kirsty
Tuesday 12th March 2013
Tags  Boost   |   adidasUK   |   adidas   |   Virgin London Marathon   |   Kirsty Reade   |   Julie Shand
 
 

Run247 does the Virgin London Marathon Part 1 - Julie Shand's marathon build up gets a Boost, courtesy of adidas

We’re proud to announce that the good folks at adidas are supporting a Run247 runner through the Virgin London Marathon, providing a place in the race and kit to train and race in. Our runner is Julie Shand, who is training for her fourth marathon and is hopefully representative of many of you. We will be following Julie during the build-up to the big day, reviewing races done, training, kit, nutrition and the mighty Virgin London Marathon.

Kicking off Julie’s adidas support was a visit to the adidas offices in Covent Garden. It’s a running geek’s paradise, with a showroom featuring all the latest kit, a whole room of Boost trainers and clothing and a wall of adidas history, marking all the important developments in the 67 years since the company started.

A Boost to Virgin London Marathon training

The aims of the visit were to have an adidas footscan and to learn a bit about the new Boost shoes. We were met by Mark Walden, technical representative for adidas and one of the most enthusiastic people you will ever meet. He explained the purposes of the footscan to us and then it was shoes off and down to business. We were to walk across the footscan pad (I was surprised we didn’t have to run but he explained that he needed to view the motion of the whole foot, not just the front part which is what you would tend to get if you ran across it) multiple times, alternating between feet – harder than it sounds. The pad captured the pattern of how your foot lands and rolls, recording the pressure and motion of your foot.

Next up was the footscan analysis on a laptop, and Mark explained what the images meant in terms of the way we run, what pressures we put where on our feet, and what that meant for shoe choices. It’s a really useful exercise to ensure that you’re wearing the best shoes for your footstrike.

A Boost to Virgin London Marathon training

Once the adidas footscan was finished it was time to take a closer look at Boost. I’d read a lot about them and seen the videos (here) but I finally got to see the real thing. My first impression was that it’s a really understated, functional looking shoe with no gimmicks. It’s also very light (237g for a ladies 5.5). Unless you’ve been living under a rock for the last couple of weeks you’ll probably know that Boost represents one of the biggest innovations in running shoes that we’ve ever seen. The innovation, in a nutshell, is that instead of being made from the traditional UVA, the Boost sole is made from TPU plastic. What this means for you, the runner, is that you get 15% more energy return than you do from a normal shoe. Mark showed us that you can compress it by 80% and it will spring back, and it won’t crease like a normal shoe, it remains good as new. The TPU also won’t expand in the heat or go hard in the cold, so you will always get the best performance out of it.

In fact, the sole will remain as springy as the day it was born forever. The only reason you’ll still need to replace the shoe every 3-500 miles as per standard shoes is because the upper and the grip will deteriorate. And the innovation doesn’t stop with the sole. The upper is seamless and made of a stretchable fabric to fit the most gnarled of runners’ feet, there’s an external heel counter to keep your foot stable and polyurethane on the upper to keep it strong.

A Boost to Virgin London Marathon training

This is a neutral shoe and this first model is going to be great for most runners apart from those doing long distances. The one I’m waiting for is the Adistar Boost, which will be available on April 1st and has an even sturdier upper and a medial post to make it more suitable for those needing a mild stability shoe and doing higher mileage. But the big one that everybody’s waiting for is the Adizero Boost, the racing flat. This is the game-changer, the potential world record breaker and adidas athletes have already won some races in convincing fashion in it.

The big stage for this will be the 2013 Virgin London Marathon, with arguably the best ever field assembled. On the start line will be Wilson Kipsang and Geoffrey Mutai, both adidas athletes wearing Boost. And Run247’s Julie Shand, a little way behind.

 
 
 
 
 
 
 

About The Author

Kirsty Reade

I’d describe myself as borderline obsessed with running, racing, reading about running, and watching others run so hopefully I’m fairly typical of Run247’s visitors. I tend to do longer races, particularly off-road marathons and ultras, but am pretty much a fan of any distance. I'm passionate about helping runners of all levels to improve through running communities I'm involved in, such as Underground Ultra and Free Range Runners. 

 
 
 
 
 

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