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Run247 at the Lucozade Sport Champions' Choice launch #FuelFocus

by Editor
Friday 22nd March 2013
 
 

Run247 went along to the Science Museum in London (www.sciencemuseum.org.uk) yesterday for the launch of the new Lucozade Sport Champions' Choice, a new specialised sports drink.

Created from a partnership between GlaxoSmithKline Consumer Healthcare (GSK) and the Vodafone McLaren Mercedes F1™ team, the initial project was based around providing a sports drink for Formula One drivers, which is a complicated task when you consider the strains and factors that an F1™ driver goes through; not only in the racing but travelling all over the world. The final product looks to Hydrate, Fuel and provide Focus with the inclusion of caffeine.

We were treated to a presentation about the GSK-McLaren partnership and the science behind the Champions' Choice drink. On hand were an expert panel to not only talk about sports nutrition in their chosen field, but also to answer any questions we had.

Full line up of the expert panel: 

  • Clayton Green: McLaren Human Performance Programme Manager (interviewed HERE)
  • Andrew Hulton: Football: Sport Science Support & Football Exchange Officer at Liverpool John Moores University; Exercise Scientist at The FA
  • Ian Gibbons: Rugby: Consultant Strength & Conditioning Coach
  • John Brewer: Head of Sport & Exercise Science, University of Bedfordshire (interviewed HERE)
  • Sam Murphy: Running: Sport & Fitness Journalist, Author,

We have produce a video montage of the launch we you can view here:

Lucozade Sport Champions Choice comes in two flavour; Lemon & Line and Mango & Passion Fruit. Clayton Green tells us that Jenson Button likes the citrus flavoured drinks!

Jenson Button is a pretty accomplished runner and triathlete himself, having recently finished 66th of over 24,000 starters when recording a 2:58:34 at the Honolulu Marathon.

For more information on Lucozade visit: www.lucozadesport.com
You can follow them on twitter here: https://twitter.com/LucozadeSport and #FuelFocus

FULL LUCOZADE CHAMPIONS' CHOICE COVERAGE

For more information on Lucozade visit: www.lucozadesport.com
You can follow them on twitter here: https://twitter.com/LucozadeSport and #FuelFocus

 
 
 
 
 
 
 
 

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