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Vita Coco joins Run to the Beat powered by Nike+ as the official hydration partner for 2013

by Press Release
Wednesday 1st May 2013

Race news: Run to the Beat powered by Nike+ - September 8, 2013

Run to the Beat powered by Nike+, London’s only music half marathon, today announced an exciting two year partnership with Vita Coco Coconut Water as the Official Hydration Partner.

The event, which hits London on September 8th, is delighted to be offering runners on the 13.1 mile course a natural alternative to sports hydration. The 100% natural coconut water drink contains naturally occurring electrolytes and is high in potassium, making it the ideal hydration for runners. 

Pip Brook –European Marketing Director at Vita Coco, said, “We are thrilled to be partnering with Run to the Beat powered by Nike+ as the Official Hydration Partner.   We’re seeing an increasing number of people looking for a more natural alternative when it comes to their sports hydration so Run To The Beat powered by Nike+ is a natural fit for our brand.” 

The 2013 event brings exciting new changes to the unique half marathon course as it now starts and finishes in the scenic grounds of Greenwich Park, adding to the music festival atmosphere for runners and spectators alike. DJ stages will be set-up at key points along the course to keep runners motivated all the way to the finish. In previous years, acts have included DJ Fresh, Calvin Harris and Tinie Tempah, plus some of the hottest talent on the UK DJ scene. The music line-up for this year’s event will be announced via the event’s official website. .

This year’s Run to the Beat powered by Nike+ is set to be bigger and better with an increased capacity for up-to 19,000 runners. To register for this event, visit www.runtothebeat.co.uk.

As Official Hydration Partner, Vita Coco Coconut Water will join Nike+ (Title Sponsor), Leukaemia & Lymphoma Research (Official Charity Partner), City Showcase (Official Music Managers), Virgin Money Giving (Official Fundraising Partner), Clash (Official Media Partner), Runner’s World (Official Media Partner), Women’s Health (Official Media Partner), Men’s Health (Official Media Partner) and Marathon Photos (Official Photography Partner) as sponsors of the Challenger World’s portfolio of London’s Music Half Marathon

For event updates and talent announcements follow @runtothebeat on Twitter and like our Facebook page facebook.com/runtothebeat.

To see highlights from last year’s event visit youtube.com/TheRuntotheBeat


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