Product news: Fit Brands - running watch brand Soleus’ UK distributor - signed a partnership agreement with the Southern Men’s League, which sees a number of initiatives designed to support the league and its athletes
Jon Dennis, Fit Brands founder, says: “Soleus is committed to grassroots athletics. Every Soleus watch is designed for athletes, by athletes. It is our goal to support runners and we’re proud to be associated with the Southern Men’s League.”
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The Southern Men’s League
The Southern Men's League is the area track and field league for clubs in the SEAA region who wish to compete in male only competition and is open to athletes from U17 upwards.
The League was founded in 1968 and is organized into three geographically based divisions.
With a league season of four matches in May to July the Top two teams from each of the three Divisions go through to a six team final in early August.
For more info, visit www.southernmensleague.org.uk
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As part of the deal, Fit Brands will be providing administrative and financial support to the league, which comprises of 22 clubs. Members of the Fit Brands team will attend one meeting in each of the three divisions and the PlayOff Final on August 2, 2014. At these designated meets, athletes will have the opportunity to trial Soleus products at the Soleus tent, located next to the track and gain expert guidance from the experienced team.
Over the sponsorship period, Fit Brands will be contributing a substantial prize pot of products. At each match, a Soleus Ultra Sole watch will be awarded to the Athlete of the Match and Fit Brands will also donate Balega Pro-Pacer socks as runner-up and spot prizes. At the PlayOff Final, a top of the range Soleus GPS Tour will be presented to the ‘Overall Athlete of the season’ and an Ultra Sole watch will be donated to the athlete deemed to have made the ‘Best Club Contribution’ for the season. Clubs will nominate athletes for this title and a joint committee will evaluate it.
The Southern Men’s League has had its logo redesigned and a dedicated twitter account will be activated allowing all participants in the Soleus Southern Men’s League to interact on the social media platform. Direct links and web banners will also sit on both the Fit Brands and Soleus Southern Men’s League websites.
The first meet of the season will take place on May 3, 2014 in Guildford for Division 1 West; Wimbledon for Division 1 Central and Lee Valley for Division 1 East. There are 12 matches across the three divisions through the season, with a Final on August 2, 2014 at Eton.
Like us on Facebook and follow us on Twitter @Fitbrands for more information.
About Fit Brands
Fit Brands is the UK’s leading distributor of running and triathlon speciality sports products. It supplies a carefully edited collection of unique speciality sports products to its partners within the vendor, retail and consumer communities. Fit Brands prides itself on the relationships built with these partners and the brands it represents are leaders and trendsetters in Europe.
For more information, visit www.fitbrands.co.uk
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About Soleus
Soleus is a sport watch and fitness tracking company dedicated to supplying highly functional data monitoring with style, comfort, and ease of use at an affordable price. Based in the core athletic community of Austin, Texas, Soleus provides watches, GPS units and heart rate monitors to help each athlete find their passion for personal sport. Soleus watches are style-driven and set apart by their simple, intuitive, easy-to-use functions that transition from sport to lifestyle.
For more information visit: www.soleusrunning.com
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