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On Cloud: The lightest cushioned running shoe

by Editor
Thursday 20th March 2014
Tags  On   |   On Cloud   |   CloudTec
 
 

Product news: The newest running shoe from the Swiss sports company On offers an ultra-light run. The Cloud adapts to your foot with the right amount of support

The newest running shoe from the Swiss sports company On offers an ultra-light run. The Cloud adapts to your foot with the right amount of support

Running on clouds has never been so light. The all-new Cloud from Swiss sports brand, On, is the lightest cushioned running shoe on the market and brings a new lightness to running.

The combination of maximum comfort and minimum weight makes running a whole new experience: land soft like on sand, take off firm like on the race track.

Already in the prototype stage, Olympic Gold medalist Nicola Spirig pronounced the Cloud being her shoe of choice: "I have been testing the Cloud over the last few months and love the shoe. It is a hidden performer. Stylish and relaxed in appearance, it turns out to be an astonishing fast and flexible running shoe that I now use regularly in my running training. I even got a new PB in my first race after the Olympics in it."

Just like the other On shoes the Cloud is equipped with the unique, patented CloudTec sole. 16 clever Cloud elements formed from a superlight material are directly attached to a semi-transparent Speedboard – there’s no bulky midsole needed. The Cloud stays superlight, flexible and responsive.

The Cloud weighs only 165 g/ 198 g* and will be available from February 2014 on for women in Ocean/Mint and Charcoal/Rose and for men in Navy/White and Olive/Flame for GBP £110 SRP. The On is available at over 1’000 leading specialty running stores in 24 countries or online.

The newest running shoe from the Swiss sports company On offers an ultra-light run. The Cloud adapts to your foot with the right amount of support

For a list of retailers and the On e-shop, visit www.on-running.com.

www.on-running.com

www.facebook.com/onrunning

www.vimeo.com/onrunning

*weight based on UK women’s size 5 and men’s size 8

How does On’s patented CloudTec® system work?

Cushioned landing, firm push-off: that’s the core concept behind the new running shoe by On, the young Swiss-based manufacturer. It’s a radical development: On’s patented technology combines all the benefits of a soft training shoe and a hard and fast racing shoe. Land on the sand, push off from the running track!

The secret to this bold new dual functionality lies in the On’s “clouds” – hollow pods on the sole of the shoe that stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off.

The result is a new running experience: fast, light and agile. The On gives its wearers all the benefits of a natural running style, while still providing optimum comfort and maximum protection from injury.

Athletes who have worn Ons and their coaches have reported greater muscle activation, new personal bests, fewer injuries and shorter recovery times. These findings are also backed up by scientific research: independent studies by Switzerland’s reputed Federal Institute of Technology in Zurich have confirmed that the patented CloudTec® system substantially reduces athletes’ heart rates and blood lactate levels.

 

Who is On?

On AG is a young Swiss sports company based in Zurich that has one simple mission: the team of sports scientists and running enthusiasts around world-class athlete Olivier Bernhard (triple world champion and six-time Ironman winner) wants to make running a sport that’s not just healthy but is highly enjoyable, too.

The revolutionary On running shoe has already won the prestigious ispo Brand New Award for Innovation in Sport. And it continues to garner further design and technology distinctions all over the world – most recently the 2013 Gold Award for the Best Performance Shoe and the Design Prize Switzerland for 2013.

On’s ingenious CloudTec® system is patented worldwide. And just three years since their market launch, On shoes are already available from more than 1’000 specialist running stores in 24 countries in Europe, Asia, Australia and North America.

 
 
 
 
 
 
 
 

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