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Jessica Ennis-Hill launches Vitality Run Series

by Press Release
Thursday 22nd May 2014
Tags  Jessica Ennis-Hill   |   Vitality Run Series   |   Achieve Events   |   PruHealth   |   PruProtect   |   Run Hackney   |   British 10k   |   Oxford Half   |   Brighton Half   |   Bath Half   |   Reading Half Marathon   |   North London Half Marathon   |   Liverpool Half Marathon

Jessica Ennis-Hill unveils giant runner in London's Battersea Park to launch the Vitality Run Series

Jessica Ennis-Hill unveils giant runner in London's Battersea Park to launch the Vitality Run Series

Jessica Ennis-Hill has launched the Vitality Run Series, a major new annual running series featuring eight events during 2014/15, including some of the UK’s leading half marathons and one 10k event.  Expected to feature over 100,000 runners in its inaugural year, the series aims to encourage participation for all runners, experienced and beginners, and to create a vibrant community based around many of the nation’s best-loved running events.   

In her role as Vitality Ambassador for PruHealth and PruProtect, title sponsors of the series, Ennis-Hill revealed a four and a half metre high female runner ‘Victoria’, positioned near the Millennium Arena in Battersea Park.

Ennis-Hill, the London 2012 Olympic Heptathlon Gold Medallist, called on Britons to don their trainers and sign up for one of the eight Vitality Run Series events.

Acting as spokesperson for the sponsors, Ennis-Hill commented:  "I am delighted to support the Vitality Run Series by revealing this giant sculpture which will be a memorable and inspiring feature at each of the events.  There are eight fantastic events taking place over the next year starting with the exciting new Run Hackney half marathon on June 22, through to the famous Reading and Liverpool half marathons next March.

“With the summer now upon us, this is a great time for runners of all standards to head outside, start training, and enter one of our events around the UK.  Being a heptathlete, running is obviously a big part of my training regime and every day life and it is something I enjoy.”

Jessica Ennis-Hill unveils giant runner in London's Battersea Park to launch the Vitality Run Series

As a Vitality Ambassador for PruHealth and PruProtect, Ennis-Hill is using her passion for living a healthy lifestyle to help motivate people, whatever their starting point, to make positive changes to their health and fitness and get rewarded for it. 

Also present was two-time Olympic decathlon champion Daley Thompson, who is a member of the Laureus World Sports Academy. The Laureus Sport for Good Foundation is the Official Charity of the Vitality Run Series.

Mark Whitehead, CEO of series organisers Achieve Events added:  “The Vitality Run Series is all about inspiring many more people to make the step up to successfully to complete one or more of our leading challenge running events. Our races are open to all and our motivation is to help people achieve their goals by assisting them on every step of their journey, through the preparation months all the way through to a first-class event day experience which will live long in the memory.  With the support of fantastic partners like PruHealth and PruProtect with Vitality and Laureus, we aim to build a lasting community around the Series which will enable members to share their experiences and enjoy access to unique content, offers and incentives. Look out for more announcements in this regard as the Series develops during its first year.”

Run247 spoke to Jessica at the launch:

The Vitality Run Series calendar of events

  • Run Hackney, June 22nd 2014
  • British 10k, July 13th 2014
  • Oxford Half, October 12th 2014
  • Brighton Half, 22nd February 2015
  • Bath Half, 1st March 2015
  • Reading Half Marathon, March 2015
  • North London Half Marathon, March 2015
  • Liverpool Half Marathon, March 2015


For more information on the Vitality Run Series visit www.vitality.co.uk


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