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PUMA announces title sponsorship of the Great North City Games

by Press Release
Friday 5th September 2014

Race news: Great North City Games - Newcastle, Saturday, September 6, 2014

PUMA has announced an extension of its partnership with Nova International, becoming the title sponsor of the Great North City Games which will take place in Newcastle this Saturday, 6th September.

This announcement represents a further milestone in PUMA’s performance strategy for the United Kingdom, Ireland and Benelux and clearly symbolises the new brand mission to become the Fastest Sport Brand in the World.  

Paul Spencer, General Manager PUMA UK, Ireland and Benelux, commented:  “This extension of our current partnership with Nova International is extremely important and will further increase our presence in Newcastle on such a significant sporting weekend.  PUMA has a strong heritage in Running and we are proud to underpin our performance credentials through becoming the headline sponsor of the PUMA Great North City Games. Nova International share our vision for Running in the UK and continue to be an absolute joy to work with.  Our sponsorship of events such as the PUMA Great North City Games that attract strong spectator figures, are a key strategic step in expanding our performance business throughout the UK.”

Chairman of Nova International, Brendan Foster said, “PUMA is a global brand and their long established commitment to athletics mirrors our own history and passion for the sport. We’re delighted they have chosen to support this exciting event, which continues to raise the profile of athletics in the UK, through reaching new audiences in an accessible way.”    

The event, which began in 2009, attracts crowds of over 25,000 and is completely free to spectate. The event features an IAAF™ certified four lane sprint track as well as long jump and pole vault facilities staged on a purpose built athletics arena. It will once again bring world-class competition to one of the UK’s most iconic locations - the Newcastle Gateshead Quayside.

This year, stars of the Glasgow Commonwealth Games will compete against some of the most recognisable names in athletics from across the globe, those already confirmed include; PUMA athlete and European Championship Gold medalist Eilidh Child, Olympic, Commonwealth and European Champion long jumper Greg Rutherford and World indoor 60m record holder, Commonwealth Games Silver medallist and European Championship Gold medallist, sprinter Richard Kilty.  

The PUMA Great North CityGames will be broadcast on BBC1 on Saturday 6th September.

Find out more about the PUMA Great North CityGames at greatcitygames.org

For more information about PUMA, please visit www.puma.com

For more information about Bupa Great Run, please visit www.greatrun.org


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