Product news: The 44th New York City Marathon was won by adidas’ Wilson Kipsang and Mary Keitany wearing adidas adizero Adios BOOST™ with a time of 2:10:59 for Kipsang and 2:25:07 for Keitany
This marks the 21st and 22nd major race victories for runners wearing the adidas adizero Adios BOOST including the marathon world record set in Berlin earlier this year.
Kipsang made a memorable NYC marathon debut with the victory which follows his London marathon win earlier this year and his eighth overall. For Keitany, this marks her third marathon victory and first in New York following a third place finish in 2011. As she triumphantly crossed the finish line, Keitany showed her A Game hand gesture as part of adidas’ social media fund raising support for AKTIV Against Cancer.
In addition to wearing adidas adizero Adios BOOST, Keitany, Kipsang and fellow adidas runner Geoffrey Mutai (NYC marathon winner in 2012 and 2013) all debuted kits with the new AKTIV Against Cancer logo. AKTIV Against Cancer (www.aktivagainstcancer.org) is an organization co-founded by the New York City marathon’s most prolific winner (nine victories), Grete Waitz. Waitz, considered the Queen of the New York City marathon lost her own battle with cancer in 2011.
Since 2009, adidas has been a proud partner of AKTIV and launched a new line of AKTIV training gear at this year’s race expo with 100 percent of the proceeds earned at the expo being donated to AKTIV in addition to the $1 donation for every social media post using the hashtag #mystepmatters. Keitany, Kipsang and Mutai are three of 20 elite athletes that will wear the new adidas AKTIV logo when competing.
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adidas adizero Adios BOOST
The adidas adizero Adios BOOST shoe has an MSRP of £110 and is available at www.adidas.com/boost. Featuring hand crafted design, by legendary adizero pioneer Mr.Omori, the adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:
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BOOST ™ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
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Microfit upper – a breathable, contoured mesh that makes each movement natural
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Continental Rubber™ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
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Torsion system – delivers optimum transition and stability
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adiwear material – for ultimate durability
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For more information on adidas Running, please visit www.adidas.com/running, or follow on www.facebook.com/adidasrunning, www.twitter.com/adidasrunning and www.instagram.com/adidasrunning
To find out more about the TCS New York City Marathon, please visit: www.tcsnycmarathon.org
