Monday, 27th March 2023
Article Image

Reactive statement from The North Face

by Editor
Thursday 13th November 2014

Race news: Ultra-Trail du Mont-Blanc® - August 24-30, 2015

Following on from yesterday's press release (HERE) from the Ultra-Trail du Mont-Blanc®, that welcomed three new brands from the Columbia Sportswear Company - Columbia, Mountain Hardwear and Montrail - into its Partners Club, have received the following statement from  The North Face with regard to their relationship with the event:

The North Face® Ultra-Trail du Mont Blanc® will no longer be part of our marketing mix in 2015.

The North Face® is proud of the legacy it has created through the Ultra-Trail du Mont Blanc® that has evolved over the past twelve editions, working closely with the UTMB® organisers and the Mont Blanc community to create five races of the highest quality.

UTMB® brought us countless stories, successes and memories in addition to having enabled us to build a solid foundation in trail running - a perfect platform to continue our commitment to the sport moving forward.

The future sponsorship strategy of The North Face® will shift towards owned, new and innovative platforms but will retain key events such as The North Face® Lavaredo Ultra Trail and The North Face® Transgrancanaria, plus the continued support of our amazing athletes to share their great stories.


Related Articles

Article Image
Interview with Tom Evans, 4th placed ath...We spoke to Tom Evans after his fantastic 4th place finish at this year's CCC
Article Image
Tom Evans, the ultra-running soldierTom Evans writes about his military career and how it helps his running
Article Image
Damian Hall on the glitz and glamour of ...We spoke to Damian Hall, 12th at this year's UTMB
Article Image
Run247's UTMB 2017 previewWe speak to some top Brits and a top Aussie, ahead of the big event
Article Image
UTMB 2017: all the news from the CCCThe CCC® - an all-American win
Article Image
UTMB 2017: impressive line-up didn't dis...One of the best races ever seen at UTMB
Article Image
UTMB 2017: a rainy OCCThe OCC saw tough conditions but it was still a fast race
Article Image
UTMB 2017: Mimmi Kotka dominates TDSMichel Lanne and Mimmi Kotka win the TDS

Post A Comment

TereréJordan Blood