FacebookTwitterYouTubeGoogle+
RUNNING NEWS AROUND THE CLOCK
Tuesday, 31st January 2023
EventsResultsTrainingMarathonNutritionHealthProducts
Article Image

Lighting up the streets of London #flashrun

by Editor
Friday 21st November 2014
 
 

Product feature: Paul Shanley takes the opportunity to test out the new Nike winter running gear at Nike FLASHRUN

Nike FLASHRUN

With the nights already cold and dark and the summer well behind us, running in the dark is pretty much my daily routine, whether that be early morning runs or runs after work.

I have recently got into the habit of running with a head torch but that is more about being able to see rather than to be seen, so when we got on invite to experience Nike's new nightime running kit with reflective technology, I was keen to go.

The event was very Nike - a trendy location in Shoreditch in London and upon arrival it was like stepping into a nightclub, rather than your usual press event. Walking down a dark corridor I entered a large room with music pumping, smoke machine on, lots of different lighting effects and lots of kit hanging from the ceiling, all lit up by large spot lights.

Nike FLASHRUN

The scene was set up to make an impression, and it did - the music was loud enough to take your breath away and it took me a little while to adjust and take in everything that was going on. If I am totally honest I did have a moment of 'I am too old for all of this' and part of me wanted normal lights and music loud enough that I can talk to people, but I soon got into the flow. As always, Nike had lots of young, fun and friendly staff to help everyone feel at home and you can’t help but ride on their enthusiam and energy.

I was taken to my kit, all collated and hanging down from the ceiling and on the back was a shoe bag with my intitals on, which was a nice touch. The space they were using was a large photography space and in there they had installed some changing rooms and benches to allow us to get ready. As soon as the kit was on, I felt much more at home and was starting to enjoy the music and the exprience.

Nike FLASHRUN

I headed out to explore another room in the 'nightclub' (as I now call it), where there were some screens set up, along with projecters and a camera. Standing in front of the screens, different light hit the clothing from different angles and you could see yourself and how the clothing looks in the different lights on a TV. This was surprisingly lots of fun and the pictures probably don’t do it justice, but it was interesting to see the different colours and how the light reacted on the clothes.

After a quick introduction and briefing we headed outside for a warm up before the run. The run was led by the store manager from the Nike Oxford Street store and again this was all very Nike so it wouldn’t be like any other run. The music hadn’t stopped and the run leaders all had handheld devices that were playing music from their phones and giving updates from Nike+.

Nike FLASHRUN

The plan was a 6k run around the streets of London, starting alongside the canal. Running in London is always an experience and running in the dark along the canal is as interesting an experince as you can get! There was plenty of traffic going back and forwards, with people commuting home on foot, bike and running and you had to keep your wits about you, with a small pathway, low hanging bridges and metal mooring bollards. Along the route we stopped for a couple of photo opportunities, including my favourite, a large light up sign saying Flash Run.

I do often listen to music while running, but it was a new experience to have it playing out loud. The pace was pretty consistent and it wasn’t long before we were close to nightclub HQ for some food and refreshments. On our return I also took the opportunity to play a bit more with the screens and the camera. The kit felt good on the run and the overall fit and look was great.

The reflective technology is amazing, it is hard to see it yourself as wearing the clothes they just look the same close up, but when you look at some of the picutres from the evening and other runners in the kit you really do get to appreciate not only how bright it is, but also how the clothing seems to completely change colour.

The jacket in particular really does have the WOW effect and I am not sure I will never look at reflective jackets the same way again.

Nike FLASHRUN

You can find out more about the Nike range (HERE)

And if you find yourself in London then when not pop into Nike and join the team for a run, you can find details on all the run clubs here

 
 
 
 
 
 
 
 

Related Articles

 
Article Image
Nike Shield Flash Max Jacket - designed ...Product review: The Nike's Shield Flash Max Jacket combines reflectivity and pow...
 
Article Image
Stay protected from the elements in Nike...Product feature: Reflective, warm, water resistant and breathable, new Nike foot...
 
 
 
 
Article Image
Video: Mo Farah celebrates 30 years of t...Product news: The Pegasus+ 30 - released to celebrate 30 years of the prestigiou...
 
Article Image
The latest running releases from NikeProduct news: Nike Running Fall 2013 Collection
 
 
 
Article Image
Nike honors Paula Radcliffe #thankspaulaAthlete news: After an incredible career, Radcliffe plans a victory lap in Londo...
 
Article Image
Nike+ Running expands global partnership...Product news: Nike has today announced that they will launch partnerships with i...
 
 
 
 
Article Image
Nike Running have announced the Nike Fly...Product news: Pairing plush Lunarlon cushioning with an incredibly light and str...
 
Article Image
New Nike LunarTempo released todayProduct news: The new Nike LunarTempo - a shoe designed for both training runs a...
 
 
 
 
 
 

Post A Comment

 
 
 
 
TereréJordan Blood