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Sure Run to the Beat teams up with Brooks for 2015

by Press Release
Tuesday 30th December 2014

Race news: Brooks becomes Official Footwear and Apparel Partner of London’s Music 10k - September 13, 2015 

Sure Run to the Beat, London’s most unique music 10K running event, is pleased to announce Brooks Sports, Inc. as a sponsor of next year’s edition, taking place at Wembley Park on 13th September 2015.

As a leading running brand that designs and markets high-performance apparel, running shoes and accessories in more than 40 countries worldwide, Brooks are dedicated to inspiring people to run and be active by creating innovative gear that keeps them running longer, faster and happier.

Brooks joins Sure Run to the Beat as Official Footwear and Apparel Partner and every participant will receive a Brooks technical running top as part of their registration fee.

Starting and finishing at the iconic music and sporting venue, Wembley Park, Sure Run to the Beat will see 12,500 participants of all fitness levels enjoying live music at points along the 10k course, before being welcomed across the finish line by the festival acts.

Previous acts have included Jessie J, Calvin Harris, Sigma, Tom Parker, Nick Grimshaw, DJ Fresh and Tinie Tempah. With a host of DJs and performers to be announced in the new year, the 2015 event is set to be more exciting than ever.

Of the partnership with Brooks, James Robinson, Managing Director of event organisers IMG Challenger World, said: “We are thrilled to welcome Brooks to the Sure Run to the Beat family and are looking forward to start working with them in the run up to the 2015 event and beyond. The brand is dedicated to inspiring people to be active, an ethos that perfectly aligns with what we want to achieve with Sure Run to the Beat”.

Mike East (Sales and Marketing Manager) of Brooks commented: “We are delighted to be involved with the Sure Run to the Beat event. Our approach to finding unique events to fit with Brooks is quite challenging, and so this opportunity is a perfect match. Our strategy for 2015 and beyond is to be where the runner is. We are therefore confident that this partnership will be a huge success.”

General entries are available now from www.runtothebeat.co.uk

For event updates and DJ announcements, follow @runtothebeat on Twitter, and tweet with the hashtag @SureUK #RTTB, like the Facebook page at facebook.com/runtothebeat and follow the Instagram page on @RunToTheBeat2015


Sure Run to the Beat is proudly sponsored by; Sure (Title Sponsor), Brooks (Official Footwear and apparel partner), Leukaemia & Lymphoma Research (Official Charity), Virgin Money Giving (Official Online Fundraising Partner), Metro (Media Partner), Runner’s World (Media Partner), Marathon Photos (Official Photography Partner).

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