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Tough Mudder: All new in2015

by Press Release
Wednesday 4th March 2015
 
 

OCR news: 100% New courses, corporate and international partners, new event formats, and more teamwork than ever redefine “Probably the Toughest Event on the Planet”

Today, Tough Mudder debuts the highlights for their 2015 event season, which will include the launch of all-new obstacles, new corporate partnerships, international expansion into Mexico and the launch of a brand extension dubbed “Urban Mudder.” As the endurance series approaches its two millionth participant, these initiatives expand its position as the world’s largest event of its kind. 

In 2015, Tough Mudder events around the globe will feature a 10+ mile course full of world-class obstacles designed to test both physical and mental strength. More than 90% of participants are expected to register as part of a team; to encourage teamwork and camaraderie over competition, the events remain untimed.

“In the past five years, Tough Mudder has established itself as the industry leader in the world of obstacle course challenges,” said Will Dean, Tough Mudder’s co-founder and CEO. “For 2015, we’re redefining that role with a series of changes designed to make every element of the Tough Mudder experience more hardcore, more exciting and more team-focused. To us, that begins with delivering the most creative obstacles ever put on course.”

Tough Mudder: All new in2015

All-new obstacles redefine the on-course experience

Tough Mudder’s entire obstacle menu has been revamped for 2015. The never-before-seen challenges include:

  • Brand new obstacles: Ten exhilarating new obstacles will hit courses, including “King of the Swingers,” a pendulum swing off a 12-foot platform; “Dead Ringer,” a traverse across a series of inclined pegs using handheld rings; and “Cry Baby,” a tunnel crawl through a tear-gas-like substance.
  • Reinvented obstacles: Ice water plunge “Arctic Enema” and slicked quarter pipe “Everest” are among the signature Tough Mudder obstacles that have been redesigned. “2.0” versions will offer new twists on the classic challenges, pushing participants to work as a team.
  • Mudder Village obstacles: Spectators and participants alike will be able to try their hand at obstacles like “Ring of Fire,” a 6-metre drop through fire into a vat of water, and “Human Hamster Wheel,” a test of strength on a revolving set of monkey bars – a selection of which will be available in the base area at each event.

“The obstacle innovations we’ve made for 2015 will encourage participants to work together more than ever before, while still providing the personal challenge people have come to expect from Tough Mudder,” said Nolan Kombol, Head of Innovation at Tough Mudder. “We’re thrilled to provide a fresh experience for returning Mudders and 20 new reasons for first-timers to finally take the plunge.”

Tough Mudder: All new in2015

On- and off-site upgrades redefine the team experience

The company has also introduced enhanced participation and recruitment incentives for the upcoming season. To aid those individuals and teams resolving to complete a Tough Mudder in 2015, the company is now offering:

  • Team Incentives: New discounts are available for teams of five who sign up for an event together, as well as corporate event packages for companies and larger organizations.
  • Improved Mudder Village: To expand the experience for both supporters and fans, this year’s central meeting point will feature spectator-friendly obstacles and even more ways to get involved on the sidelines.
  • Volunteers: A wealth of new volunteer experiences are available for those looking for a behind-the-scenes introduction to the event and a discount on registration.
  • Free Event Photos: Once the 2015 resolution is achieved, participants will be able to commemorate it with complimentary photos of themselves in action on course, provided by Gameface Media.

Tough Mudder: All new in2015

New partnerships enhance participant experience

To further improve the participant experience, Tough Mudder has signed several new corporate partnerships and participation opportunities. These partners will join the returning roster of companies including global partner Under Armour and U.K. partners Jeep and Volvic.

The range of industry-leading brands to unite with Tough Mudder this year include:

  • Britvic PLC: The Tough Mudder family of brands is launching a global partnership with one of the leading global soft drinks companies, Britvic PLC, to develop a custom event. Full details will be announced in February.
  • Cellucor: The award-winning, safe and effective performance lifestyle supplement brand has signed on as a global partner. America's Number 1 Pre-Workout Brand will be activating worldwide, offering premium product to participants before and during the event, including C4 and Alpha Amino.
  • Virgin Active: The new Official Health Club Partner for the UK event series. With over 100 clubs across the country, the deal will see Virgin Active providing exclusive in-club training specifically designed to help participants through its new classes, The Grid, the perfect workouts based around high-intensity, full-body training. In addition, using their combined expertise in the health and fitness area, Tough Mudder and Virgin Active will also be joining forces to co-design a new and unique class for later in 2015, watch this space… 

In 2015, Tough Mudder will also work with an international partner to deliver its world class events in Mexico for the first time. Through its partner Apodaca Entertainment Group, Tough Mudder events will come to the Monterrey, Mexico City, and Guadalajara areas in late summer and early fall this year.

Tough Mudder: All new in2015

Expanded event portfolio challenges participants in even more ways

The Tough Mudder family of events, which grew in 2013 to include Mudderella (a 5-8 mile course designed by women for women) will continue to expand in 2015. In addition to 50+ Tough Mudder events around the globe in 2015, keep an eye out for future offerings, including:

  • Urban Mudder: Tough Mudder’s “cousin in the city,” Urban Mudder will bring a 5-6 mile course close to home for city dwellers, featuring brand new obstacles – that do not include mud, electricity or swimming – and a festival experience. Registration will open next month for the debut event, to be held in New York City on 25 July.
  • Mudderella: The female-focused event series will more than double in size, with 14+ events to be held in 2015, including the first Australian location.
  • World’s Toughest Mudder: The pinnacle of each Tough Mudder season, World’s Toughest Mudder is the only competitive Tough Mudder event, crowning the man, woman, and team who log the most laps of an obstacle-heavy 5-mile course over 24 hours. Presented by Cellucor, the event will return to Lake Las Vegas this fall with a redesigned course and host of top-secret exclusive obstacles.

“It’s clear that there’s an incredible demand for what Tough Mudder offers – a fun, team-oriented challenge that tests both physical and mental strength,” said Alex Patterson, VP of Brand. “Yet fitness is not one-size-fits-all, and we constantly hear from people looking for different types of challenges. We continue to develop new events to meet their demand.”

For more information on the 2015 Tough Mudder season, visit www.toughmudder.co/uk. Participant and spectator registrations are now open for 40 events, with more to open in the coming weeks.

To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudderuk, on Twitter @ToughMudder, and on Instagram @Tough_Mudder

 
 
 
 
 
 
 
 

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