Race & product news: Official technology partner, TomTom becomes sponsor of Sure Run to the Beat, London’s Music 10K - September 13, 2015
Sure Run to the Beat, London’s only music focused 10K event, is thrilled to announce TomTom as Official Technology Partner. TomTom make award winning GPS sport watches that show runners real time information including distance, time, pace speed and calories burnt, to help improve their performance.
Sure retains title sponsorship and Brooks comes on board as Official Apparel and Footwear Partner.
The ever increasing trend for health, wellbeing and fitness currently taking the nation by storm has seen interest for fun, innovative mass participation events like Sure Run to the Beat increase exponentially. Capitalising on this fitness movement, whilst retaining its existing loyal fan base, the event organisers are already seeing entries selling fast and expect 2015 to be its best year yet.
Starting and finishing at the iconic music and sporting venue, Wembley Park, Sure Run to the Beat will play host to 12,500 participants as they take on the 10K route, on 13th September 2015. As DJs entertain runners at designated points along the course, headline acts will welcome them across the finish line into the buzzing Festival Village.
Previous acts have included Jessie J, Calvin Harris, Sigma, Tom Parker, Nick Grimshaw, DJ Fresh and Tinie Tempah - music acts for the 2015 event will be announced in due course. Participants are advised to head to www.runtothebeat.co.uk to secure their place now.
Of the partnership with TomTom, James Robinson, Managing Director of event organisers IMG Challenger World, said: “With tickets selling fast and fantastic new partners on board, 2015 is set to be a great year for this event. TomTom is a globally renowned brand and the work they are doing in the fitness sector, is really exciting. We’re very much looking forward to collaborating with them as part of Sure Run to the Beat’s growing family”.
“Heart rate training is one of the easiest ways to improve your performance, which is why the built-in heart rate monitor in our Cardio GPS sport watches makes it the perfect training tool for anyone preparing for a 10K race,” adds Tom Brown, Vice-President, TomTom UK. “So Sure Run to the Beat and TomTom make the perfect partnership”.
For event updates and DJ announcements, follow @runtothebeat on Twitter, and tweet with the hashtag @SureUK #RTTB, like the Facebook page at facebook.com/runtothebeat and follow the Instagram page on @RunToTheBeat2015
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Sure Run to the Beat - September 13, 2015 #RTTB
Sure Run to the Beat is London's most unique running event and the London’s first music 10K. The event starts and finishes at Wembley Park, one of the UK’s most iconic sporting venues.
Live music will be played at strategically placed points around the course to help motivate competitors.
For more information, please visit: www.runtothebeat.co.uk/
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