Charity feature: Use Your Run - Running is not just about racing or winning but can change lives!
Global athletics footwear and apparel brand, New Balance UK has teamed up with A Mile in Her Shoes, a non-profit organisation in the UK that helps women affected by homelessness get back on their feet through regular group runs.
A Mile in Her Shoes will be running with New Balance this summer to help promote the brand’s campaign ‘UseYourRun,’ which encourages runners to consider how they put their run to good use, whether for fitness, charity or to support their local community.
The charity is a great example of how runners can use their run to get fit, raise money and support vulnerable women all at the same time. A Mile in her Shoes relies on volunteer LRF qualified runners to lead its clubs, runners who use their runs to fundraise for the charity and runners who donate their quality preloved running gear and shoes for women who use its running clubs.
Women who take part in A Mile in Her Shoes weekly running clubs, increase their fitness and build confidence through regular exercise within a social, friendly and supportive environment.
‘Regular running is an amazing way to support vulnerable women and we’ve seen our beneficiaries really develop and gain confidence after attending a few run sessions. We’d love to hear from runners who would be interested in volunteering as run leaders for us, or using their run, to raise funds for us. We’re delighted to be running with New Balance over the summer. It’s a great way for us spread the word about A Mile in Her Shoes”. Nicola Miller, A Mile in Her Shoes Founder.
New Balance is supporting the charity with top of the range performance footwear and apparel, as well as running a fund raising initiative at the London Marathon Expo to help raise vital funds for the charity.
Samantha Matthews, marketing manager for New Balance, UK and Ireland explained ‘A Mile in Her Shoes is an amazing example of how to put your run to good use and we’re delighted to be supporting such a fantastic organisation. We want to inspire runners to get the very most out of their run and give back at the same time. It’s all about getting fit and feeling good too!’
New Balance will be encouraging runners to pull on a pair of New Balance and run a lap to raise funds for A Mile in Her Shoes and GoodGym at the London Marathon Expo, 22nd-25th April 2015. New Balance will donate £2 to one of the organisations for every lap run on their stand, so head to the Expo and USEYOURRUN to raise money.
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For more information about A Mile in Her Shoes please visit: www.amileinhershoes.org.uk
