Interview with the ever entertaining and motivating Joe De Sena, founder and CEO of the Reebok Spartan Race, who gives some clues on just what it takes to unleash that inner Spartan
Joe De Sena also explains to us how to train for a Spartan Race and compete in simple steps: Firstly take cold showers, secondly sleep with a sandbag and lastly, move to the north of the United Kingdom. Then we may just get "lucky" like Jon Albon.
Spartan Race UK starts on Saturday at Allianz Stadium (HERE) and may feature Richard Branson parachuting in.
[You can watch the Google advert mentioned in the video HERE]
Joe De Sena is the founder and CEO of Reebok Spartan Race, the world’s leading obstacle racing company, that Joe founded in 2010 and has grown the brand to include more than 150 events in 25 countries with over one million participants.
Joe is a highly accomplished endurance athlete himself. Throughout his lifetime, he has competed in any extreme sports adventure he could find, racing more than 50 ultra-distance events overall and 14 Ironman events in one year alone.
With over 25 million people now taking part in Obstacle Course Races across the world, the UK is the latest country to fully adopt the sport. Although Sport England’s Active People Survey shows participation numbers falling for many sports, it does not include Obstacle Course Racing which has grown phenomenally – in some cases over taking the likes of triathlon and half marathons in its appeal .
The first ever stadium Reebok Spartan Race will take place at the Saracens Allianz stadium on Saturday May 16, 2015.
Other races this summer include Wales, Manchester, Glasgow, Cambridge and London
