Product news: The running brand powered by Swiss technology launches the all-new Cloudflyer for 2016
Photo: The men’s Cloudflyer in Water/Flame and Iron/Sky
The award-winning Swiss running brand, On introduces the all-new Cloudlyer for its 2016 collection. Built for comfort and fun, the On Cloudflyer takes cushioning and stability to the next level while still retaining the lightness of a fast running shoe. Its patented CloudTec system is engineered with Zero-Gravity foam, ensuring these shoes weigh just 10 ounces. It’s ultra light, yet incredibly stable and supremely cushioned.
The 12 "Clouds" on the sole of the shoe cushion intelligently – precisely where and when you need it – molding around your personal running style, your body and your gait. The Cloudflyer lets you run the way you are meant to, and that means a short and sweet touch-down, a natural transition, and a stable platform.
Olivier Bernhard, On Co-Founder and six-time Ironman Champion, sees wide potential: “The On Cloudflyer appeals to runners who need support and comfort but want a light running sensation that does not hold them back.” Guided by a selective distribution strategy, On will be available at 2’000 specialty running stores worldwide by the end of the year.
Elite athletes, Olympic Gold Medalists and World Champions are winning races in On’s unique technology. The On has appeared on more than 200 international winners-podiums from marathons, triathlons, ultra-distance races, mountain marathons, trail-runs, orienteering and track races.
The Cloudflyer comes in Water/Flame and Iron/Sky for men’s and Maui/Lemon and Purple/Rose for women’s. Available to buy from 27 November 2015, retailing at £130.00 GBP.
Photo: The women’s Cloudflyer in Maui/Lemon and Purple/Rose
Find out more at www.on-running.com
