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IMG partners with JustGiving on mass participation sports events

by Press Release
Monday 23rd November 2015

Charity news: JustGiving Becomes Official Online Fundraising Partner across entire event portfolio

IMG has announced that JustGiving is to become the Official Online Fundraising Partner across its full mass participation sports portfolio in 2016.

IMG partners with JustGiving on mass participation sports events

Owned and operated by IMG, The Marie Curie Etape Caledonia, Bloodwise Blenheim Palace Triathlon, London Triathlon, Sure Run to the Beat, The Color Run series and UK Challenge will all link up with the platform to boost charity fundraising in 2016 and beyond.

The partnership will see JustGiving work closely with IMG to help its 120,000 participants across these events tell more inspiring fundraising stories, reach more people and raise more money. IMG works with hundreds of charities across its event portfolio, with title and official partners including Marie Curie, Bloodwise, Macmillan Cancer Support and NSPCC.

With entries for Marie Curie Etape Caledonia, Bloodwise Blenheim Palace Triathlon and London Triathlon now on sale, IMG are encouraging participants already signed up for charity pledge places to get their fundraising kick started online with JustGiving.

Andy Knee, Managing Director of Mass Participation Sports, IMG, commented: “We’re proud to be working with JustGiving across all our events in 2016. Their platform provides a great way for our charity fundraisers to engage with donors, harness the power of social media to increase the money raised and  encourage more participants to sign up for charity fundraising. We’re hoping for record fundraising totals in 2016.”

Anne-Marie Huby, JustGiving Foundersaid: “JustGiving is delighted to be the IMG Mass Participation Sports exclusive online 2016 fundraising partner. We are dedicated to providing the best possible fundraising experience for our users. We look forward to helping IMG participants combine the glow that comes with completing a major event with the great feeling of having raised more money for a cause they care about.”

JustGiving is the world's social platform for giving. Since launching in 2001, JustGiving has  enabled more than 22 million people to raise more than $3.5 billion for over 13,000 charities. Participants will be able to develop JustGiving personalised pages to share their fundraising stories and keep their donors updated at every stage on their journey.

For more information on JustGiving visit the website at: justgiving.com


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