Race news: The Color Run event series has announced dates for its 2016 UK tour, with Skittles as the brand new Presenting Partner
Tickets for The Color Run Presented by Skittles will go on sale on 2nd February 2016, and participants can sign-up to the VIP list to receive priority booking at www.thecolorrun.co.uk.
Taking its colour party on the road from June, The Color Run Presented by Skittles kicks off at London’s Wembley Park, followed by stops in Manchester, Glasgow, Birmingham and Brighton.
Returning to the UK for the fourth year, the event dubbed ‘The Happiest 5k on the Planet’ is also adding an all-new Tropicolor zone on course, where participants will be bathed in a tropical array of colours.
The Color Run has now spread its love, fun and happiness to more than 39 countries and more than five million ‘Color Runners’ across the globe.
The concept of the event is simple; to start dressed in white, run 5km with your friends, family or colleagues and finish the day head-to-toe in kaleidoscopic colour, having incredible amounts of fun along the way.
Andy Knee, Managing Director EMEA of Mass Participation Sports, at organisers IMG, commented: “We’re extremely excited to be announcing this year’s dates and locations for The Color Run Presented by Skittles. Our ‘Color Runners’ across the country are incredibly passionate about the event series and with an amazing brand like Skittles involved we can’t wait to see that energy and momentum build even further in 2016!”
Dan Newell, Wrigley confections marketing manager commented: “It’s a natural choice for Skittles to partner with The Color Run™. Consumers have always identified Skittles as a fun brand but also by its vibrant collection of rainbow colours, so what better way to celebrate health, happiness and the joy of colour than by supporting thousands of runners as they take part in the most colourful day they’ll ever have!
“As part of Mars Incorporated, we are committed to addressing health and wellness issues and promoting healthy lifestyles. Partnering with The Color Run™ is just part of that commitment, there will be more to come later in the year.”
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The Color Run Presented by Skittles 2016 UK Tour, location line-up:
Sunday 12th June 2016 London, Wembley
Saturday 2nd July 2016 Manchester
Sunday 17th July 2016 Glasgow
Saturday 20th August 2016 Birmingham
Saturday 17th September 2016 Brighton
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VIP registration for all 2016 events is now open at www.TheColorRun.co.uk, entries will go on sale from Tuesday 2nd February 2016.
More information can be found on The Color Run UK Facebook page at www.facebook.com/TheColorRunUK, on twitter by following @TheColorRunUK and on Instagram with @TheColorRunGBR.
Join in the chat using #ColourMeHappy and #Happiest5k
