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Bellum Active launches new statement range

by editor
Friday 6th May 2016
 
 
Last year we met Jodi Kerschl, founder of Bellum Active, an super stylish women's fitness wear collection (here). We loved the clothing, so we were delighted to hear that Bellum Active were launching a new range in April 2016. We caught up with Jodi about the new stand-out designs and her experiences in her first year in business. 
 
What motivated you to start Bellum Active in the first place?

I have a passion about everything sports related and wanted to design and create my own brand of sports apparel so it was the natural step for me. A few years ago when I looked into sports apparel I identified a gap in the market for the ideas I had, so I eventually found the courage to leave my job as a research manager and set about getting prototypes made and the rest as they say is history.  
 
And what have you learned in your first year of business?
 
  • To surround yourself with the right people who have experience and have been through a similar situation and can give you good advice.
  • To ask lots of questions and don’t take no for an answer
 
What advice would you give other entrepreneurs launching new businesses?
 
  • Accept that you will makes mistakes but more importantly, make sure you learn from them.
  • Make sure you set realistic goals and stay focussed
 
Do you use your own experience as an athlete/triathlete to come up with the idea for new products?
 
  • Absolutely! As someone who exercises a lot, I am constantly learning and evolving, thinking about new and fresh ideas and designs and how we can improve our products.
  • Only once I am happy with the design/s and have tested the prototype myself, we will then include it in the range.
 
What would you say are the key things that set your products apart from other companies’ products?
 
  • Design innovation – The detailing on our workout tops blends fitness with fashion. Elegant, feminine and sleek lines, bold statement prints and power mesh panelling really make the collection stand out! Layering our bras and tops make for a beautifully strong look!
  • In addition, hidden pockets. For example the Trimax Compression sports bra has an internal pocket big enough to hold a house key and money for that all important post workout coffee!
 
Tell us about your exciting new range of products (see below for some examples).

The new range comprises of :
  • Statement colours and patterns to add style to your workout wardrobe
  • Luxe design so you can sweat in style
  • Gorgeous printed capris and leggings with mesh features and waterproof lined pockets
  • Hooded Jacket with reflective stripes along the front and back as well as the hood
  • Bright colourful technical long and short sleeve tops
  • Seamless sports bra again with an inner pocket
  • Take a look at our 2016 Look Book https://www.bellumactive.co.uk/pages/look-book-2016


Bellum leggings

How did you come up with the ideas for these products? 
 
  • I was at a holistic wellness and yoga retreat last year in the Turkish mountains overlooking the Mediterranean sea. It included fabulous hiking trails and exploring nearby beaches all in beautiful blue skies and 30 degree sunshine. This combined with the colours of the untamed mountains were the main inspiration. All of which are reflected in our exciting new collection.
  • The new collection of course includes technical features such as hidden pockets in feminine designs and waterproof lined pockets in the capri and leggings. 

Bellum collage

What’s in store for Bellum Active in the next year? 
 
  • We have some exciting things happening this year. We’ve just had a fantastic launch at Be:FIT London – the new collection was a huge hit. The Run Wild tights in particular!
  • We’ll be having some pop up stands around London gyms so watch out for those
  • If all goes well, then we’ll be in retail shops by the end of this year
  • We also have some new designs and features for the next range already, so stay tuned.
Bellum Active are offering Run247 visitors 20% off their products. Enter the promo code RUN20. 
 
 
 
 
 
 
 
 

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