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You are your toughest opponent

by Press Release
Friday 29th April 2016
New Balance has launched ‘You Are Your Toughest Opponent’. The idea behind the campaign is that everything begins in the brain - in other words, get your head right and your body will follow! 

Your Toughest Opponent

The campaign is spearheaded by New Balance ambassadors, who will share their journeys to inspire and motivate others. Ambassadors include athletes Non Stanford, Heather Watson, Aaron Ramsey, Ben Stokes, Joe Root, Ross Millington and Kate Avery, as well as personal trainer and yoga teacher Shona Vertue, presenter and fitness fanatic AJ Odudu, lifestyle and fitness blogger Millie Cotton and running blogger Charlie Watson.
The ambassadors will be bringing you how-to videos, tips and guides on the themes of mindset, speed, stamina, nutrition, rest and recovery and strength. 
Samantha Matthews, Marketing Manager for New Balance UK and Ireland said: “The message behind the Toughest Opponent campaign is something that fitness beginners and athletes alike can relate to, which is why we felt our ambassadors could tell these stories perfectly. Performance is about much more than just the right kit – it’s having the persistence, determination and perseverance to push through whatever barriers you face, and New Balance have all the tools to help you achieve your goals.”
For more about You Are Your Toughest Opponent please visit www.newbalance.co.uk/ToughestOpponent

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