The Swiss Sports Company On has won the prestigious Product of the Year Award at ISPO, the international sporting goods trade-fair, for the Cloudflash – a shoe that is set to launch in the UK in April.
“What’s unique about the Cloudflash is that the traditional On outsole, with its individual Cloud elements, is fixed directly to the thin and flexible Speedboard made of responsive Pebax material,” says On co-founder and former Duathlon World Champion Olivier Bernhard. “This means there’s no midsole, so even more explosive push-offs than ever before, and what we call internally a running revolution.”
The international ISPO jury agreed, and On were awarded the overall win in the Performance Category for their new racing flat.
In addition, the Cloudflow – the latest addition of On’s running shoe range – wins the ISPO Gold Award for the 2017/18 best Performance Running Shoe. With its reinforcement in the forefoot, the Cloudflow is all about a responsive ride. The Speedboard of the Cloudflow encourages the natural rolling process of the foot to find flow motion and rhythm on the run.
In January 2017, the Cloudflow has already been on top of the podium by five-time ITU World Champion Javier Gómes Noya, winning the Ironman 70.3 in Dubai. Only days later, the shoe itself was crowned by the ISPO as the gold category winner.
Lastly, On’s Hybrid Running Shorts - from the Swiss brand’s very first Performance Running Gear collection - have been recognized and awarded as well. The apparel collection only hit the market eight months ago and, in December, already claimed an award for their overall design in Switzerland.
After receiving countless applications, the international ISPO jury selected the Cloudflash for their top prize, as well as the Cloudflow and On Hybrid Running Shorts as winners in their respective categories. All products were developed in Switzerland by a team led by Ex-Duathlon World-Champion and six-time Ironman winner Olivier Bernhard.
Find out more about On products here:
www.on-running.com/
