Fantastic initiative by Merrell and Our Parks to offer free, group exercise classes at parks across London.
The outdoor footwear brand, Merrell, is set to partner with Our Parks, an organisation that hosts free, group exercise classes, led by experienced, fully qualified instructors, at parks across Greater London.
Merrell and Our Parks share an ambition to encourage people to use ‘nature’s gym’ to improve health and fitness levels as well as bring a sense of pleasure and play to outdoor activity.
The joint initiative will aim to increase participation and awareness of the scheme as it expands throughout the London boroughs.
Merrell will be providing Our Parks with access to brand ambassadors, branded apparel and market-leading footwear as well offering PR and marketing support, and utilising the brand’s extensive event experience such as its lead sponsorship of Tough Mudder.
Launched in 2014, Our Parks works with councils and development agencies to offer quality group outdoor exercise programmes for users (parkers) in local parks and community settings for free. With the aim of improving the health outcomes of individuals, users can register on the Our Parks website or download the app to book onto classes that are delivered by over 200 highly qualified coaches.
Hugh Sweeney, Marketing Manager at Merrell UK said: “The partnership with Our Parks is a natural fit for Merrell as it allows the brand to help support and encourage outdoor exercise at a grassroots level. Our Parks is a fantastic initiative that brings Merrell’s ‘nature’s gym’ philosophy to life.
“We’re very excited to help grow participation of Our Parks’ exercise classes and inspire people to get outside and get active in the great outdoors.”
Born Barikor, Founder of Our Parks said: “We’re delighted to welcome onboard Merrell, a brand with real outdoor expertise and a passion for green exercise. We’re confident that this partnership will enable Our Parks thrive in the capital and beyond.
“Our aim is to get 100,000 parkers exercising weekly for free by 2018 and I’m sure Merrell is the right sponsor to help us achieve this. Free fitness is at the heart of Our Parks and we want to provide the masses with access to professionally led fitness classes 365 days a year.”
