PhD Nutrition have announced the launch of their new Diet Whey bar, part of their category leading Diet Whey range and hot on the heels of the record-breaking Smart Bar.
Now 30% bigger at 65g, the new Diet Whey Bar now contains a delicious layer of caramel running through the soft centre, as well as protein crispies in the dough to give a greatly improved taste and texture.
The bar replaces the existing Diet Whey Bar, but still has less than 200 calories with under 2g of sugar and contains 20g of protein per bar, including category king whey protein.
All new Diet Whey Bars are available in five flavours; Choc Peanut Butter, Dark Choc Mocha, Double Choc Brownie, Triple Choc Cookie and Salted Caramel, ensuring there is something to suit all lovers of chocolate and indulgence.
Commenting on the new and improved version, Jason Rickaby, PhD MD and co-founder, said: “As the demand for on-the-go high protein, low sugar snacks delivered by experts like PhD develops, our products must change and they have. Our original Diet Whey Bar was the first bar of its kind on the market so there was a need to bring it up to date and thereby exceed consumer expectations. The improvements we have made are multi-layered; the size and weight have increased and we have significantly improved the texture and the taste is now industry-leading.”
Retailing at £2.49 for a 65g bar, Diet Whey bar is the perfect on the go solution for those wanting to ensure nutrition for sport, whilst not sacrificing their training and lean body goals. The bar adds to the hugely successful range of Diet Whey powders, drinks and innovative snacks.
