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New Balance launch London Marathon partnership

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Monday 23rd October 2017
New Balance, the new clothing and footwear partner for the Virgin Money London Marathon, held a launch party to celebrate last week. It was a star studded event, with DJ Adele Roberts and singer Raye performing. 
The launch party also saw New Balance ambassadors; Callum Hawkins and Shona Vertue in attendance, with Radio 1 DJ and former 2017 London Marathon runner, Adele Roberts taking time out after spinning the decks to speak to guests and get the low down on the night.


“New Balance is the ideal sponsor for London Marathon Event,” said Hugh Brasher, Event Director for London Marathon Events. “Our history goes back more than 30 years and we’re delighted to be working together so closely again. Our company values are perfectly aligned and both organisations work to give back to the communities in which we operate.”
Guests were also treated to an exclusive look at the new performance products from New Balance for spring/summer 2018, including a limited edition range of London Marathon performance running shoes, a Made in UK, Classic 1500 London Edition and apparel. 
The Official Merchandise includes a NB Heat Jacket, N transit 1/4 Zip, Impact Tight, Impact Short and NB Ice 2E tshirts. A Souvenir Apparel & Lifestyle Range inspired by the London city scape will also launch in March 2018, which includes the iconic Marathon Jacket.
With the results of the official ballot now announced, New Balance is providing runners who missed out on a ballot place with a second chance to secure a place in the 2017 Virgin Money London Marathon, with the launch of a prize draw providing an additional 30 places for the London Marathon 2018. Visit the New Balance website www.newbalance.co.uk/londonmarathon to enter.

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