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News from ISPO

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Friday 2nd February 2018
Tags  ispo   |   inov-8   |   Brooks   |   On   |   On Running   |   On Cloud X
 
 
This week saw thousands of brands, retailers and outdoorsy types descend on Munich for the annual ISPO show. ISPO is the world’s biggest trade exhibition for the sports industry and it’s a showcase for all the latest products in running, winter sports, the outdoors and health and fitness. 
 
ISPO recognises innovative and outstanding products with a number of awards. Here are a few of this year’s highlights from the running industry.
 
 
This year’s ISPO Gold Award has gone to a shoe that doesn’t yet exist: the new Cloudace from On. And the Cloud X, On’s first-ever multi-sport shoe, has been named a “Winner” in the “Health & Fitness – Indoor Training” category.
 
The Cloudace is a very special shoe in so many respects. It’s not just sophisticated and highly technical in its construction: it also sets new running shoe standards in comfort and stability terms. Living fully up to its name, it’s an ace performer for any discerning runner, as is confirmed by the bestowal of the prestigious ISPO Gold Award. All runners will be able to discover this new running sensation for themselves from this June onwards.
 
 
‘Product of the Year,’ within the category of Health & Fitness, went to FitStation powered by HP for the teams’ combined effort to bring individualized performance footwear to the market.  
 
Urs Weber, judging panel member and editor-in-chief of Runner’s World Germany commented that “the concept of custom-made shoes presented by Brooks is trend-setting and offers the athlete an entirely new product quality.”
 
In December, Brooks announced it was partnering with HP and Superfeet to bring the most personalized running experience to market. Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s biomechanics available via special order through select retail partners.
 
Patrick Pons de Vier, Brooks SVP of global footwear commented: “With FitStation we are transforming footwear manufacturing from one-size-fits-all solutions to bespoke products built to each person’s unique biomechanics and fit” said Eric Hayes, Chief Marketing Officer at Superfeet. “To win the ISPO award is a privilege, and just the beginning of how FitStation will disrupt the way consumers choose footwear.” 
 
 
Also worth a mention is inov-8’s presentation of the new G Series shoes at ISPO. These shoes incorporate graphene, the world’s strongest material, which is harder than diamond and it’s bendable. 
 
The designers at inov-8 wondered ’how could it be applied to shoes?’. They teamed up with the University of Manchester and they are now launching a revolutionary world-first in the sports footwear market. inov-8 are the first-ever company to incorporate graphene into running and fitness shoes. As footwear tech goes, this is huge news. 
 
And what will the benefits be to the wearer of the shoes? Laboratory tests have shown that the rubber outsoles of these shoes, new to market in 2018, are stronger, more stretchy and more resistant to wear. It will be exciting to try them out. 
 
 
 
 
 
 
 
 

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